• Home page
• About us
  • Contact
  • Achievements
  • Authorizations and
    technological competence
  • Press
• Offer
  • Systems and
    telecommunication equipment
    • Telephone and radio
      calls recording systems
    • Automatic telephone
      information systems
      • PC ALERT
      • PC ATEMIS
    • PC programmes
      • COLUMBUS
        fax network programme
    • Comtel Modems
    • Ether-modems,
      converters - ModIP
  • Management systems
    • CRM Comers
  • PC hardware, LAN and WAN,
    integration services
• Service
  • Modems and converters
  • Telecommunication
    programmes
  • Telephone recorders
• News
• FAQ
• Legal information
• Jobs
• Links
• Polish version

CRM-Comers
systems supporting trade and marketing operations of the company

• Companies - all the customers of our company, including existing customers, i.e. those who have already bought something and potential customers with whom we are trying to secure new sales and towards whom we are directing definite sales actions.
• Members of staff - the entire staff of the company involved in contacts and work with the customer at different stages. We assume that no customer actions are being undertaken without individual responsibility by a member of the company staff. Also included are the details of the customer contact persons with whom we liaise. The system is based on the assumption that personal details are an essential factor which helps describe the company's customer relations.
• Processes - include all planned sales and marketing actions to be carried out by the sales staff connected with promoting the sales offer and attracting prospects (telesales campaigns, mail shots, presentations, exhibitions, conferences etc.) All these actions are attributed to individual staff members or groups and to selected products or the entire product range.
• Products - comprise detailed information about the range of products and services offered by the company. This may include not only details of the products on offer but also details of the suppliers and sources.
• Advertising - includes information on the promotion of the company and its products, plus other direct actions undertaken by the sales staff. This object describes the company's marketing effort in such categories as shows/exhibitions, advertising, promotions/special offers. This data is later used to evaluate the effectiveness of marketing activities and to measure the impact of individual actions on sales and market share.
• Orders - comprise information related to customer after-sales service. All service repairs, supporting services, trainings etc. are recorded by the system in a way that allows checking at any time what orders are being processed, for which customers and by whom. It is also possible to establish what types of products and services are being ordered most often.

• reports - comprise all actions and activities undertaken by the sales staff (with full records or summary attached) in a period of time, broken down into individual customers, products, processes etc.. Also available are reports which present sales broken down into individual customers, individual salesmen, products, and processes etc.
• analyses - show sales as a function of the number and type of actions completed by the sales team (or costs of these actions), they may also show the impact of special offers and marketing actions (advertising, promotions, shows) on sales, thus measuring their effectiveness. Analyses can be carried out for the whole company or individual staff members, products or processes.
• statistics - calculate and show types of actions within different processes, e.g. promotions, quotations and sales of individual products. They calculate costs of sales and marketing actions, which are not included in finance and book-keeping systems (e.g. unit costs of correspondence through the Internet including the cost of labour). They also provide efficiency coefficients for individual salesmen, sales strategies, marketing processes and return on individual products.
• trends, tendencies - functions which evaluate the customer's feedback within the framework of a particular sales offer. They show growth or decline in sales for the most important products and arrange customers in product-related groups.
• questionnaires - forms which can be easily custom-designed to include customer information collected by the sales staff. Such questionnaires are used to highlight customer needs and to model the sales offer accordingly (option).
• information - the data entered into the system provides on-going information to the management regarding offers and quotations being prepared, customers for whom they are being prepared, details of the sales and marketing correspondence, other customer contacts, including claims, expectations and other customer input. The system can also present the actual content of correspondence or telephone call, providing essential information to authorised persons on the quality and effectiveness of customer contacts, without the need for additional conversations or reports from the staff.